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Professional Insights That Will Grow Your Audience and Strengthen Your Business

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  Professional Insights That Will Grow Your Audience and Strengthen Your Business   In my years helping creators grow their audience and business there are specific core concepts that come up all the time.  Here they are…   Focus on output, not outcome.  Because output is 100% in your control and outcome is never in your control.    Don’t sell more, sell different.  Even if people love what you create, it’s unlikely they’ll pay for more of it. It’s more likely they’ll pay for a different, but related creation.    Value is transformation.  The way to create value for people is to help them transform. Create things that help people get from Point A to Point B. Your creation is the bridge. If your creation doesn’t drive a transformation, it’s probably not valuable.   Attention is reciprocal.  The more attention you give to your audience, the more you’ll get back in return. And the more attention your audience gives to you, the more they’ll expect back in return.   Crea