Showing posts from January, 2023

How Mining Online Reviews Can Dramatically Improve Business Results

  How Mining Online Reviews Can Dramatically Improve Business Results Don’t create new copy when marketing to your customers - steal it ! No I’m not encouraging you to plagiarise it, read on … In an ideal world, every company would invest in direct customer research - the marketers would interview customers 1-1, send surveys to an engaged email list, and socialise where their prospects talk. But in reality, budgets are tight, pressure to deliver growth is high, and clients rarely know exactly why their best-fit customers buy. (According to a study by CoSchedule , 65% of marketers seldom conduct audience research despite knowing that those who do are 303% more likely to achieve their goals)   Infact many businesses simply throw caution into the wind and (gasp) guess what their buyers are thinking. So, how do you spark new marketing ideas without actually talking to customers ….   You use the internet to hunt for what they’ve already said … behind your back! Welcome to the w

What the Highest Converting Business Websites Pay Attention To

  What the Highest Converting Websites Pay Attention To There are a many things for business owners to consider, and it can be easy to get carried away with just promoting the business instead of stopping to consider, or focus on, conversion optimisation for visitors to their websites. In this post, we’re going to cover what some of the highest converting business websites pay attention to.  Before we get into the details, here are a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave. Approximately 96% of visitors that come to your website are not ready to buy. The more landing pages you have, the more leads you are likely to get. Product videos can increase purchases of the product by 144% . A 1-second delay in your site speed can result in a 7% reduction in conversions . A/B testing is becoming the preferred method that has brough