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Understand Website Bounce Rate and How to Take Advantage of It

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Understand Website Bounce Rate and How to Take Advantage of It Are visitors leaving your website without using your services or buying  your products? One reason could be because your bounce rate is higher than it actually should be ...  Consequently some of the most frequently asked questions are ....  What is bounce rate ? Is website engagment the same ?   What is an average bounce rate ?   Why can't I find bounce rate in GA4 Analytics ?   How can I fix all this ?   In this article, we’ll answer the above questions and importantly provide some tips to help reduce youe website bounce rate and get an advantage over your competion!  So let's dive in ....  What is Bounce Rate? Is GA4 Engagement Rate the same?   Bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or a referring website) after viewing only one page on your site. . It also covers situations when a user spends 30 minutes on one site page. So wha