How to be a smart business that works less but attracts better clients!
How to be a smart business that works less but attracts better clients ! More, more, more ... That’s what we’re used to thinking about with business: more followers, more subscribers, more sales, more revenue ... but it’s actually quality, not quantity, that will actually help your business grow if you think about it. In marketing there is a concept called “niching down” - i.e., specialising in a product or service rather than trying to do everything - which is recognised and proven model that works globally - so why not that extend that concept to your customers ! Instead of being everything for everyone, focus on your ideal customer. The person who cares so deeply about what you’re creating that they’re going to message you with how excited they are for it to arrive - or the person who eagerly tells their friends about their new favorite shop or product. The person who reshares your social post or forwards your emails... That’s who is going to grow your business. Ho