Digital Marketing Articles - web-aviso

  How to be a smart business that works less but attracts better clients ! More, more, more ... That’s what we’re used to thinking about with business: more followers, more subscribers, more sales, more revenue ... but it’s actually quality, not quantity, that will actually help your business grow if you think about it. In marketing there is a concept called “niching down” - i.e., specialising in a product or service rather than trying to do everything - which is recognised and proven model that works globally - so why not that extend that concept to your customers ! Instead of being everything for everyone, focus on your ideal customer. The person who cares so deeply about what you’re creating that they’re going to message you with how excited they are for it to arrive - or the person who eagerly tells their friends about their new favorite shop or product. The person who reshares your social post or forwards your emails... That’s who is going to grow your business.   Ho

Achieve a greater local target market reach with these 3 elements ...   Search engines want local information  - the more precise the better! You may have the nicest website out there - but it needs to be found. However as frustrating as this may seem in choosing keywords, gone are the days when you searched for “Emergency Plumber” and got a selection of results ranging across the country. Now, search engines are in fact trying to make it easier for website owners and searchers as now search is based on location-based data (IP addresses and geo location) data to provide a better search result.  So b y optimising your website content for local you can take advantage of search engines’ local intent for better visibility for the business within the search results ... OK that may sound a little technical so lets break what it means down into three important areas (which is in fact how Google determines ranking of websites in local search results). Once you know and integrate these within y

Business Advantage Guide to Visual Search & User Intent for websites           How much attention do you pay to the images on your website ? Just as someone makes a online typed or voice search, Google attempts to presents results as accurately as it can based on what it thinks is the user intent of that search.   The 'intent' is the aim the user has when making that search.  This search intent can be implied from many contextual elements of the search, including the device used, the location of the searcher, elements such as time of day, world events, time of year etc, and the actual content of that search query itself (be it via text, voice, or visuals).   Text queries when entered into a search engine are considered by many to fall into five broad intent buckets:       * Informational queries—the searcher needs information because they want to find an answer to a question or to learn something. * Navigational queries—the searcher wants to go to a particular website or