What makes a best performing Google Business Profile Post?
What makes a best performing Google Business Profile Post? WEB-AVISO provide Google Business Profile Management services so we were interested to read this recent analysis by Sterling Sky * where they provided some valuable conclusions and potential secrets to successful Google Business posts. There are 4 different Google Business post types that you can use in the GBP dashboard: COVID (Text only. Last 28 days. Overrule all posts) EVENT (Pics+Text. Can set post duration date range) OFFER (Same as EVENTS + View Offer/Call-to-Action tags) UPDATE (Pics+Text. Last 6 months then list as previous) The two best performing types were COVID and OFFER posts. The worst-performing type was the UPDATE post. Best Performing Content Include a title but do not use all capital letters Use original, rather than stock images Use Images with text There was no measurable difference including or precluding a logo Using emojis with text can be beneficial Best Performing Activity Posts about sp