Achieve a greater local target market reach with these 3 elements

Achieve a greater local target market reach with these 3 elements ...


Search engines want local information  - the more precise the better!

You may have the nicest website out there - but it needs to be found. However as frustrating as this may seem in choosing keywords, gone are the days when you searched for “Emergency Plumber” and got a selection of results ranging across the country. Now, search engines are in fact trying to make it easier for website owners and searchers as now search is based on location-based data (IP addresses and geo location) data to
provide a better search result. 

So by optimising your website content for local you can take advantage of search engines’ local intent for better visibility for the business within the search results ... OK that may sound a little technical so lets break what it means down into three important areas (which is in fact how Google determines ranking of websites in local search results). Once you know and integrate these within your content you will likely have a greater chance of more of your local target audience, because your online competitors may not be doing it yet !

How Google determines local ranking

To cite Google - Local search results are based primarily on relevance, distance, and prominence. A combination of these factors helps the search engine find the best match for a users search. For example, their algorithms might decide based on evaluating the information they have that a business that's farther away from the location of a searcher is more likely to have what they are looking for than a business that's closer, and therefore rank its position higher in local results - so it's important to provide Google with as much information as you can on your Google Business Profile.  So lets quickly evaluate this : 

Relevance refers to how well a local Google Business Profile matches what someone is searching for. So it is important to add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.

Distance considers how far each potential search result is from the location term used in a search. If a user doesn't specify a location in their search, the search engine will calculate distance based on what they do know about their location.

Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local search engine ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google reviews count and the review score is also factor into local search ranking. More reviews and positive ratings can improve a business' local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.


Tip: There's no way to request or pay for a better local ranking on Google. They infact do their best to keep the search algorithm details confidential, to make the ranking system as fair as possible for everyone.


At web-aviso we can provide relevant services such as Goiogle Business profile optimisation and management, as well as a local SEO audit and competitor analysis services that will help you factor in these elements in your website development and marketing strategy

Why not contact us today : 

Tel : 01704 834099

Email :

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Formby, Liverpool based, digital marketing agency, web-aviso, have been providing a range of tailored search engine optimisation, digital marketing, SEO, print design and self-publishing services to UK and international clients since 2004





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