How to Break Down The 6 Key SEO Strategies That Smart Businesses Really Use

How to Break Down the 6 Key SEO Strategies that Smart Businesses Really Use


There is a common misperception that SEO is just about keywords - but that is just the tip of the iceberg. So how can you carry out the real on-page and off-page work, the SEO tactics that smart businesses really use, without wanting to pull your hair out? Fortunately there are strategies that can help you stay on track and fulfill Google’s ranking guidelines for your business website.

Below we provide an overview of six key SEO strategies with some tips to get you started.    

Keyword Research

Keywords are central to SEO - but are ineffective without research as you need to understand what words and term other prople are searching for, not what you 'think' they are searching for. Essentially keywords are the linchpin that solidifies your content with the needs of your prospective customers. 

Good keyword research involves starting off with the right groundwork including: 

  • Considering your target personas. In other words, who are you trying to talk to and nurture? Personas will help you gain a better focus on the keywords and content you should pursue.
  • Gathering keyword, site, and sales data. Understanding how your site has performed in the past, the current keywords you’re ranking for, and the types of products/services that are popular, can provide the right direction on the terms you should target. Moreover, it can help you gauge where in the buying journey you need to provide more attention to.
    (See this link to learn:
    How to secretly gain digital marketing business intelligence for free

Once you have the relevant information, you can use tools like ahrefs Keyword Generator and Ubersuggest to help you come up with keywords. These tools also offer insight into how competitive these terms are.

Competitor Research

So what are your competitors up to? Where you stand, and what you know about their SEO and marketing activities online, will determine how successful you are, and help develop strategies to help you rank competitively. By conducting a thorough analysis of your competitors’ backlinks, DA score, keyword rankings, and content, you can scope out opportunities to exploit or invest in to level up your game. This doesn’t mean that you need to do exactly what your competitors are doing, but execute those strategies in a way that is 10 times better.

At web-aviso we can either work with you or provide access to an array of tools that make it easy to monitor, audit and improve your local marketing performance - taking in marketing competitor data too, all from a single dashbooard. Learn more about web-aviso competitor services here: Online Competitor Analysis

Technical SEO

Technical SEO refers to optimising your website’s technical elements to ensure that search engines can crawl, index, and render your webpages correctly. Understanding technical optimisation for your website's SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers. So technical SEO is:

  1. How websites work
  2. How search engines understand websites
  3. How users interact with websites

A technical SEO audit will look at your site from both the holistic and individual aspects of your website - but ultimately the needs of the website will determine what is of most importance. Technical errors also build up naturally over time - and common areas to address include: 

  • Using SSL.
  • Ensuring your site is mobile-friendly.
  • Speeding your site up.
  • Fixing duplicate content issues.
  • Creating an XML sitemap.
  • Adding structured data markup.
  • Registering your site with Google Search Console and Bing Webmaster Tools.

You can learn more about web-aviso technical SEO services here: Technical SEO Audit

Citation Building

Citation building is the process of acquiring backlinks, and can involve Off-page SEO activities too if you want to get really creative. This initially involves extending your business online presence by submitting your website to the most powerful business directories, both local, regional and nationwide (also even international, depending on your business model). This will not only boost your presence, but your business authority online.
  • Outreach. Are there any credible sites/organizations you’ve been eyeing that would make a good business partner? Reach out to them. Share your values and goals, and kindly ask them if they’d be willing to link to your site on one of their pages.
  • Guest blogging. You can also look into writing guest blog posts for another website within your niche. Be sure to drop a link to your site in the article before it’s published.
  • Identifying unlinked mentions. There might be sites out there that mention you, but don’t actually link to you. This is the perfect excuse to reach out and kindly ask them to turn that mention into a link. With tools like Ahrefs’ Content Explorer, you can find relevant unlinked mentions.
Learn more about web-aviso citation building services here: Citation & Link Building Services

Local SEO

Are you a business that provides products or services in specific geographic locations, then you shoudl also be using local SEO as well as organic SEO methods

Local SEO is a process that optimises your business’s online presence to rank for local searches. Say you’re a doctors practice in Formby near Liverpool  - by implementing the right local SEO practices, you can show up for “doctors near me” queries conducted by Formby area residents. 

Local SEO involves setting up and improving your business in online directories like Google Business Profile and Apple Maps.

To discover where you stand from an SEO perspective you can input a few basic business details on the  web-aviso site here: FREE LOCAL SEO REPORT and we can help you on the start of your jouney with a no-obligation follow up quote, 

Combining Other Digital Marketing Tactics

Ultimately you won't drive lasting results with SEO alone. SEO is simply one piece of the puzzle and involves ongoing quality process management. 

To make the most of SEO, you need to combine it with other digital marketing strategies for example: 

  • Content marketing: Without content, you won’t have anywhere to add those keywords. While SEO drives people to your site, you won’t gain any leads if you aren’t nurturing them with the right content. Good content strategy entails planning unique content (think blog posts, infographics, case studies, videos, etc.) for each stage in the buyer’s journey—awareness, interest, consideration, intent, evaluation, and purchase.

  • Reviews and reputation management: Online reviews and reputation management are among the biggest influences on consumers' decision-making. Research has shown that 57% of consumers will only use businesses that have '4 or more' stars. If your company reviews are positive, that's great. ... but whilst negative online reviews may lose you potential future customers, they can sometimes be managed to your advantage.

  • Social media marketing: Facebook, Twitter, Instagram, the list goes on…social media is an essential part of building your brand. Though social media doesn’t directly impact SEO, by sharing blog posts and videos that carry good SEO practices, you can drive relevant and targeted visitors to your site. Not to mention, when your followers share your content with their friends, this will only elevate your organic traffic, engagement, and brand awareness.

  • Conversion rate optimisation (CRO): While SEO drives visitors to your site, CRO works on converting those visitors into leads. This can include crafting compelling CTAs, finetuning your landing page copy, and implementing reviews/testimonials. By combining SEO with CRO, you can win more clicks/interactions throughout your site, higher conversions, and higher returns.

  • Marketing automation: Marketing automation takes the results SEO brings (say visitors who sign up for your newsletter or a free offer) and automates them. It gets rid of manual work and efficiently moves your leads through the buying cycle. For example, with marketing automation software, you can segment all of your newsletter contacts into specific groups; maybe it’s by engagement history, demographics, or geographic location. Whatever it is, you can then nurture each group with customised messages. This is a very  broad area, but to keep it simple, its goal is to reach out to more people on a more personal level; this can save you time AND bring you more revenue. By implementing automation, you can accelerate your SEO efforts without sacrificing quality.


One of the hard facts about SEO is that it changes constantly. Search engine algorithms always change, which requires you to shift your SEO strategy accordingly. And this involves a lot of trial and error to get it right. This is why SEO is one of the most hated marketing tactics; it takes hard work and consistent effort to drive results, which is why many businesses turn to SEO companies.

web-aviso have been providing digital marketing and SEO services since 2004,  so we know how to get your business the attention it deserves.

Contact web-aviso today to get started with a quality digital marketing business strategy.

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