How to Create Strong Geo-Targeted Page Content with Local SEO Impact
How to Create Strong Geo-Targeted Page Content with Local SEO Impact
Local SEO is becoming more relevant than ever, especially given the progressive AI modelling of online and voice search engines. So gaining an understanding and implementing of local SEO strategies that are relevant and actually deliver with some local SEO impact should feature in most digital marketers strategies.
One of the most highly effective local SEO tactics is the creation of geo-targeted pages (or ‘service-area’ pages) as they enable you quickly rank for area specific longtail search terms. I should point out that such favourable results cannot be blanket applied to every industry though, but if you are having issues getting traffic to service area pages or looking to make them rank higher for location-specific searches, this article is for you!
What exactly is a geo-targeted web page ?
A geo-targeted or service area web page is a website page that is designed to provide information about the products or services offered by a business in a specific area or region. This type of page typically includes information about the types of business products/services provided, service hours, contact information, and any special offers or promotions that are available to customers in that particular service area. These pages are most commonly used by businesses and local service providers that cater to customers in the specific geographic area being searched for. These pages may also include maps, directions, and other location-specific information to help customers find the business and its services more easily.
Invariably geo-targeted pages can be a valuable resource for quality leads across any size service area and getting more traffic to them can be extremely lucrative. If you’re looking to grow your local visibility across any size service area, follow these tips below and apply them to your most important service area pages first and test the impact.
So what type of content should I add to a geo-targeted page?
Understandably writing content focused on the same products or services for multiple locations can get repetitive quite quickly. Whilst you need to cover what you offer on these pages – you need make each page as unique as possible. So alongside your business, include a rundown of what you offer and in what areas, then use bulleted text links to service pages to give users (and Google) a route to uncover more detailed information.
Obviously, you don’t want to duplicate content either, so If you’re not talking in detail about products/services on all your service-area pages, what are you going to talk about?
Here are some tips to share to make the city pages unique
and helpful for your customers.
- SEO Basics
Start with a clear, descriptive page title. Your page title should accurately reflect the services you offer in the area you serve. Make sure to include your business name, location, and keywords related to your services. Use keywords strategically: Including relevant keywords in your page content can help improve your search engine rankings, but make sure to use them naturally and avoid keyword stuffing.
Where possible Include customer reviews from that geo-targeted
area. Including customer reviews or testimonials on your service-area pages can
help to build trust and credibility with potential customers.
- Local Sights and Attractions
Write about local landmarks, parks, lakes, history, and popular areas, then try to relate them back to your products services as best you can. Include other unique aspects of the location so users can connect with other area information, such as demographics, local events (especially ones your company may participate in) and of course local photos.
- Your Company’s Connection to the Area
Talk-up any connection your company may have with the area as well. Are you part of the Chamber of Commerce or other professional local association or society? Do you donate to a charity or non-profit in the area? Do you sponsor any local events? Brag about this and add external links to all of the local websites you can. Also, mention your employees and any connections they may have with the area. If they live there or frequent the area in their free time? Go to/ have been to, a local university? Talk about it on these pages to not only connect with potential customers but help show Google the people who work at your company. It’s helpful if you can link out to employee pages on your site, or profiles on other, industry-relevant sites.
- Related Businesses
Highlight related businesses in the area that your customers may be interested in, that is related to what you provide. For example, If you’re a garage door repair company, you could also mention driveway contractors, or landscape companies. As a rule of thumb industry can be segmented into five sectors - so see where you fall and relate to the others:
¼ Secondary: manufacturing
¼ Tertiary: services
¼ Quaternary: information services
¼ Quinary: human services
Do your research on which businesses you recommend ensuring they are well-rated in the community, and that they actually exist. If you link to these other local businesses, they might even be inclined to return the favour, which is a great way to build links and business relationships in these service areas.
- Don’t Ignore Internal Linking
You never want to create a service area page and then hide it from your website visitors, or Google, because it’s not linked anywhere. Beyond linking to it in the main navigation, you also want to link to it on all relevant pages of your website; think the homepage, products / service pages, and where relevant, blog pages.
How Many Service Area Pages Do Multi-Location Businesses Need?
This is a common question from larger businesses who operating
across a wide service area, including multiple cities and counties. Our recommendation
is to select the cities, counties or towns in each service area that generate
the most revenue according to your records, then ensure you have a page for
each. Certainly If you operate across multiple counties, it may be a good idea
to have county-level pages, as well to optimise for county keywords. Businesses
are often surprised by how many people search for “xx product /service in xx
county state” so this can be a major opportunity if the online competition is
not optimising for county keywords.
Optimise for Possible GBP Landing Pages in the Future
These elements are ways to add effective, unique content and most importantly value for the web visitors that land on that page. It’s important to remember that these pages will only be shown organically for now, but if you ever open a physical location in that city and verify a Google Business Profile (GBP), then this could very well be a GBP landing page in the future. So having it rank organically NOW can save you a lot of time and work in the future to get that new GBP to rank in the maps.
If you would like to discover more about how web-aviso can help transform your business presence, do contact us :
📞 01704 834099
📞 07767 343152