Free guide to quality illustration resources for busy digital marketers

web-aviso - digital media design


Occasionally as marketers we need visuals to test on client marketing landing pages as simply text will not do.

At web-aviso we have created a shortlist of some of our favourite talented people in the design community who freely provide their SVG images & illustrations for commercial and personal such use. 

Here’s our guide.

Open Doodles and Humaaans

Two illustration collections by Pablo Stanley. Let’s talk more about them.

Open Doodles is a set of hand-drawn vector illustrations. You can download the source files or play with the generator to create your own. While Humaaans is a library to mix-&-match illustrations of people. And you can also customize their positions, clothing, colours, and hairstyle.

LukaszAdam Illustrations

This is a weekly updated collection of vector art illustrations and icons. Made by the very kind and talented independent web designer, Lukasz Adam.


unDraw, is a constantly updated collection of svg images by Katerina Limpitsouni. You can find the images that fit your needs and download them in one click. On-the-fly color image generation is also available.

IRA Design

It will help you to create amazing illustrations, using hand-drawn sketch components. You can mix & match five available colour gradients, customise different components (like characters, objects, and backgrounds) and download everything for free.


A collection of svg illustrations. All of them are made in two different styles, bright color & simple sketch. Free to use on your website, app, or project.


A search engine that helps to locate high-quality photos, vectors, icons, illustrations and PSD files for their creative projects.


This site helps creators who don’t draw and overcome theit lack of own quality graphics.


The largest png free resource platform. It has a million graphics resources made in different styles, like images, backgrounds, text effects and illustrations.


A huge collection of free illustrations, vector images, photos, and animations for any use.

Open source illustrations kit

This project was originally a 100 days challenge (on Facebook) for Vijay Verma, who has been designing since 2016 - then Vijay decided to share it with all the design community!

Absurd Design

A series of illustrations that paradoxically combine absurdity and a deep sense of childishness and naivety. The main idea is to give people a chance to think and spark their creative imagination and artistic vision. I am sure, it’ll be interesting to use on your website or app


Final words

When you work with free illustration, follow these simple rules:

  • Make the illustration consistent with your brand voice.
  • Be open to check for inspiration in other designers’ work.
  • Be brave. Combine illustrations, stock photos, frames
  • Check for copyright. While most of the free illustration sites are copyright-free, it’s better to double check.
  • Give the original author credit somewhere on your site. You can leave a link, put image source or just a mention who helped you.



web-aviso are an SEO and digital marketing agency based in Formby, near Liverpool. Merseyside. For more details visit :


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