Business Advantage Guide to Visual Search & User Intent for websites

-


Business Advantage Guide to
Visual Search & User Intent for websites

 
 

 
 
 
How much attention do you pay to the images on your website ?

Just as someone makes a online typed or voice search, Google attempts to presents results as accurately as it can based on what it thinks is the user intent of that search.
 
The 'intent' is the aim the user has when making that search. 
This search intent can be implied from many contextual elements of the search, including the device used, the location of the searcher, elements such as time of day, world events, time of year etc, and the actual content of that search query itself (be it via text, voice, or visuals).
 
Text queries when entered into a search engine are considered by many to fall into five broad intent buckets:
 
 
 

* Informational queries—the searcher needs information because they want to find an answer to a question or to learn something.

* Navigational queries—the searcher wants to go to a particular website or resource on the internet.

* Commercial investigation—the searcher wants to compare products or services to find the best one to suit their needs.

* Transactional queries (also referred to as commercial or high intent)—the searcher wants to buy something or is ready to to take an action (such as place an order or make a call).

* Local queries—the searcher wants to find something local to them or in a specific geographic area.

At present, it’s likely that visual searches most likely fall into the informational (“what’s the name of this wild flower?”) and transactional (“where can I buy a bag like this?”) categories.

 
 
 
At web-aviso - we can help you optimise the potential of your website on search engines. Why not contact us to discuss our creative online marketing services (We are not a web-design company, nor looking for any web-design work !)

Contact us today.

 
 

 

Location: Liverpool, UK

Comments

Post a Comment

Popular posts from this blog

The attraction of using a dedicated local digital marketing agency

-
Image
  The attraction of using a dedicated local digital marketing agency   Almost everyone is online in some way, shape, or form. Because of this, businesses have taken to the internet to advertise and engage with their target audiences. Digital marketing is one of the many results of this evolution in advertising. Have you been thinking of trying digital marketing to promote your company? If so it pays to think local first - even the global brands are recognising the importance of it. To be STAND OUT you need to BE CREATIVE  - and only local businesses can be creative about their local market, because they bring a unique perspective and LOCAL CONNECTION Companies such as web-aviso based in Formby, Liverpool have been serving UK and International clients with their digital marketing and SEO services since 2004. By their own admittance though, their strength is proudly in local SEO and digital marketing and helping businesses achieve their goals across the North Wes...
Read more

Digital marketing information you can act on now to improve your business strategy

-
Image
  Digital marketing information you can act on NOW to improve your business strategy Undoubtedly, data-driven decisions are more important now than ever to every business. Regardless of size and business type, leaning into data will help ensure you make focussed, informed decision and develop effective strategies.  Even though the last two years were anything but normal, there ’s still a wealth of insight to gain - and if we were to take but one insight from this year's marketing trends, it would undoubtedly be that every business needs to invest in digital marketing. M ore and more businesses are relying on attracting online sales to generate various types of income.  There are seven essential segments of digital marketing that can help a business achieve this: Search Engine Optimisation Content Marketing Social Media Marketing Email Marketing Conversion Rate Optimisation Marketing Automation Reputation Management Pay-Per-Click (PPC) Below is a compilation of digi...
Read more

The Creative Influencing Guide to Psychological Triggers for Business Websitess

-
Image
The Creative Influencing Guide to Psychological Triggers for Business Websites With technology developments constantly enabling smarter working and changes of business practices at speed, it might be easy to think that the craft of the marketer has changed beyond recogntion. However whilst the role of the digital marketer requires the ability to keep up with newer specialist skill sets than more traditional media marketing, the core skillset and understanding of psychology remains, it is simply their creative methods of blending newer technology that sets them apart. Unfortunately with websites becoming so easy to set up and disposable tools for many, it seems that a high percetage of newer creators really have no clue how or where to start with psychology these days let alone using psychology for creative influencing. So what you are about to read are the outline of a selection of several practical psychological triggers that can be applied to take basically any idea and monetise it...
Read more