How to secretly gain digital marketing business intelligence for free
How to secretly gain digital marketing business intelligence for free.
Imagine knowing all of your ideal prospects burning questions
before you’ve even spoken to them...
Imagine knowing exactly what the market wanted and why.
Imagine understanding what keeps your prospects up at night.
Why they're scrolling through their phone at 3am on a Wednesday trying to find the answer.
OK - world domination aside … this information could be used in many practical ways for your
business website, such as helping your prospects 24 hours a day, 365 days a year, without even
being there. but how?
Targeted Content …
Content that strikes right at the target of your prospects problems, challenges or concenrs and
provides solutions they can action. This alone can positioning you as the authority to help them.
Understanding your audience is the only way to have any real impact in the market these days.
It’s why some businesses scale wildly to 'unicorn status' ... and those who ignore it drown in a
puddle of mediocrity, destined to fall into that "90% of businesses who fail" category.
How : Version 1.0
You don’t need a world-class psychology degree, a team of scientists or a single penny to get
started. In fact, you come across these 'thoughts' multiple times a day and probably either
bypass it simply havent realised its value ... it's called … "People Also Asked"
You can see this whenever you’re doing a Google search - right under the search bar are other
questions related to to your search question or topic - showing EXACTLY what people are
searching for. Plus there's beneath with with closely related topics too ... now you can discover
what your target client is searching for and what's on their mind.
BUT - you may be wondering... great, so what am I supposed to do with all this data now?
• You could write content that answers these questions with your expertise and insight.
• You could create videos that show your prospects how to do something.
• You could create social media posts with tips, hacks and how to’s.
• You could create FAQs on your website answering the most common questions.
There are many more strategies, but I'm sure you get the point.
This type of insight is like gold and now it’s easier than ever to mine. Of course, this is just the tip
of the iceberg here.
How : Version X !!
I'm not suggesting that you sit there and do 200 searches for every single possible keyword or
topic - no, we all want to work smarter and not harder, dont we ! So how about this - type in the
search bar 'people aslo asked for' .. Now things get really deep.
You'll uncover AI search engines dedicated to helping you analyse the results such as :
Use this tool to perform searches against a dataset of 100M+ People Also Ask (PAA)
questions collected from Google
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question for analysis in various formats
Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions. Map relationships between topics visually with generated
All provide results in different formats and even help you how to analyse and use the
information. Now consider the fact that you can do all this at even greater scale by combining
the techniques and you potentially dominate the search results or at least have a very good
opportunity to help provide what your target clients or market are looking for.
So consider your industry, market, product or ideal client and search for what you think they
might search for - and get the real results, right now !
If you want want to know how advanced strategies like this can build a flood of free traffic to your
website - Contact web-aviso today and we can help you with strategic content tools and ideas
that go waaaay beyond what we've written about above.
web-aviso have been have been providing digital marketing, SEO, publishing and
print design services to businesses across the UK and internationally since 2004 ...
Tel : 01704 834099
Email : firstname.lastname@example.org