12 SEO facts that only a trusted digital marketing agency will share
12 SEO Facts That Only a
Trusted Digital Marketing Agency Will Share
Many digital marketing companies and websites will advise you that your business website needs SEO, to help you become more visible online, and to be able to effectively target the right visitors and develop more leads ... but what does this mean for your business in the real world? What does it take to really get tangible results from SEO?
Well at web-aviso we will tell you directly ...
Yes, SEO can, and does produce exciting returns, however as with any business development activity it takes some dedication, as well as some application to overcome challenges and pitfalls that you will undoubtedly encounter along the way too.
So here are 12 honest SEO facts that only a trustworthy agency will share.
You can use this information to help you, or your team, to establish the right expectations and make educated decisions as you progress through the ongoing digital marketing improvement cycle, whether it is with or without a digital marketing agency.
"Search engine optimisation should not be about competing with competitors in a large ocean, but acting on the ability to create your own large pond ..."
SEO results take time ... and is a continual cycle
SEO needs to be considered a long term strategy, and become a continual development and improvement cycle for your business, for it to be effective. It can take months for tangible results too - however incrementally you will encounter small gains that will add up. It takes time to
optimize and develop a site and related off-page SEO to the point that it wins Google’s trust. Unlike temporary Pay Per Click results however, good SEO yields strong organic search engine rankings - earning a website Google's E.A.T perspective of Expertise, Authoritativeness, and Trustworthiness for your business.
We can’t give any exact answer as to how long such results take, but your timeline will depend on factors such as:
- Your website – Its content, design, domain name, how long it’s been around, and how much SEO has already been implemented.
- Keywords – the targeted search phrases and words that help you drive traffic
and attract the type of clients you need to help drive your business. More
competitive keywords typically take longer to gain traction.
- Your business – What kind of business do you have,
and who are your competitors? Do your competitors have a long and solid
history with Google?
- Your current online presence – The strength of your overall online presence greatly influences your SEO results.
As each company and their online assets carry distinct differences, there is no “right way” that things should be done in
order to generate rankings and leads - but a successful strategy does require
expertise and current knowledge of the changing search engine landscape and digital marketing industry, plus a preparedness and adaptability to adjust as needed.
SEO is driven by dynamic search engine technology
SEO is about gaining trust and a reputation with search engines ... we are all aware of how quickly technology changes, and how disruptive adapting to changes can sometimes be. Google have been become well know for their 'algorithm updates' which on one hand reveal what Google require, but on the other can impact website owners to re-evaluate and adapt certain aspects of their websites and alter best practices. One algorithm change can have a
massive impact on the SEO landscape. It can affect the way you target
search terms, how search engines display search results, and what types
of results appear. So a continual update process is needed for you to stay visible and competitive online.
SEO involves planning, trial and error
Given the ongoing changes in the SEO landscape and digital marketing trends overall, a business needs to accept that SEO may yield lesser successes at some points too - however failure provides opportunities to learn and succeed. You learn what works and what doesn’t for your business and website, plus can sometimes experience gains over your competitors too. SEO is about creating customised strategies tailored to a number of different factors. No business is the same; audiences and brands differ.
At web-aviso we don't take a one-size-fits-all approach , it just never works, so finding answers can sometimes take some time, but through
continuous effort, research, and collaboration with a trusted SEO company such as us you’ll find something that will safeguard the long-term viability of your business.
SEO Needs to Adapt With Your Market Changes
It's important to develop a solid and creative strategy that can be adjusted to keep up with the changes of the digital economy and online patterns. Whilst SEO best practices are generally similar each year, there are, as with other ongoing processes, always nuances and new additions that need to be incorporated. As the market evolves so does the need to be able to shift your priorities accordingly.
What 'adaptability' means, and how it will look like for your company will depend on various factors, e.g., this may include:
- Your target audience
- How your audience uses the web
- Changes in the marketplace (what / how are your competitors doing?)
- Changes and new (marketing) trends in your industry
SEO Done Right Demands Transparency & Expertise
To identify the right online opportunities, you really need to collaborate with an experienced SEO specialist
How do you know when you’ve found the right SEO company?
A good agency advocates the following:
- SEO is a marathon — not a sprint.
- Honest and thoughtful feedback is crucial.
- Expertise in umbrella concepts of digital marketing is essential.
SEO is One Piece of the Equation
To really make the most of SEO, you need to combine it with other digital marketing strategies.
For example, trust in business
online has become such an important purchase decision factor now, that a high percentage of many target demographics will seek recent reviews as part of the process.
With our online review and reputation management service we can either assist or show a business how to generate more reviews with ease - through email, sms or even in
store campaigns.
SEO and Content Marketing
Another effective combination is SEO and content marketing. Targeted, keyword rich informative articles and web pages that attract your audience when they are searching - SEO thrives on such high-quality content. A good SEO agency will either produce or collaborate as required on this content - 10x ! ... 10x content is 'content that is 10 times better than your competitor’s'. (It was coined by Rand Fishkin the founder of MOZ , and SparkToro - two leading US marketing software companies)
This content should be:
- Trustworthy : speaking to the right audience, with the appropriate tone / voice.
- Reliable : accurate information, backed by research and credible sources.
- Useful : solving problems or answers to common topics or questions
- Relevant : current information, applicable to the reader’s circumstances.
- Detailed : providing helpful resources - tips, definitions, statistics to help the reader make more informed decisions.
- Well-organized and visually enticing : presented in a style or medium that encourages engagement.
- Elicits emotion : evoking emotions you want your prospects to feel.
SEO Is about Building Relationships
Backlinks and citation building are crucial and remain one of Google’s most important ranking factors, but to earn valuable inbound links, you need to develop relationships first. This involves considering, e.g.
- Which high-authority websites / blogs carry the same niche as your business?
- Which businesses have the same values and mission?
- Who can help your team establish more credibility around your company’s brand?
- Which ways to communicate with potential partners to help them see your value?
You don’t simply
want to treat inbound links as winning numbers, but consider these as
opportunities to further grow your reach. Research here is recommended too. Also, create 10x content - show them you’re a reputable and reliable source. You need
to win their trust, to win that link and many more to come.
SEO Is Collaborative and Interdisciplinary
On the topic of relationships, SEO is collaborative process that taps into the expertise of multiple disciplines:
- Web design and development
- Marketing and branding
- Public relations and media
- Content and graphic design
- Product development
- Social media teams
Both technical and creative, SEO requires talking to many different teams to create goal-oriented strategies and achieve great returns.
SEO Requires Testing … and Patience
SEO isn’t about following an X, Y, and Z formula, because no such formula exists. There are numerous ways to optimise a website, numerous keywords to rank for, and numerous ways to engage your leads - but you have a USP too, right ! .
So what to do? Test, test, and test. With analytics tools like Google Analytics and Screaming Frog, you can effectively measure and identify which metrics are bringing in the greatest returns. And yes, this might test your patience, but that’s just SEO.
SEO Should Be Tailored to Your Business
SEO is a rapidly growing industry, seemingly blurred and distorted with buzzwords and complications - so with such a wealth of SEO information out there, how do you know what / who to trust? Well, we suggest that to avoid getting trapped by misinformation, you need to question the status quo (which we understand can be different when many sites are telling you to do something a certain way, but) will that plan work for YOUR company and customers? What do YOUR target demographic / customers find valuable? Properly understanding (and monitoring) your target market will help in guiding your decisions, and enable you to discuss what you need by way of tailored services.
SEO - Be Prepared to be Thinking Ahead
With over half of the world’s internet traffic originating from smartphones and voice assisted / connected devices to conduct online searches - Google knows this and will always be aware of how these mediums evolve. So - SEO requires focusing your efforts not on just one, but various channels ... who knows what the next hot tech invention will be and how many variations will be created.
Grow Your Business Website
with the Right SEO Mindset
One of the hard facts about SEO is that it changes constantly. Search engine algorithms always change, which requires you to shift your SEO strategy accordingly - and this can involve a lot of trial and error to get it right ... This is why SEO is one of the most hated marketing tactics; it takes hard work and consistent effort to drive results, and is why many businesses outsource this work.
web-aviso have been providing digital marketing and SEO services since 2004, so we know how to get your business the attention it deserves. We have many long standing clients who consider us a trusted company. So why not contact web-aviso today to find out how we can help your business.
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