Top Six Urgency Triggers For Your Business Success

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Top Six Urgency Triggers
For Your Business Success

 

Urgency ... if you don't create urgency when (and whatever) your selling, then your prospective buyers will say, "Maybe later," ... HOWEVER there's a good chance that 'later' becomes NEVER - and you lose the sale. 

Give me 30 seconds and I'll show you 6 ways to create urgency and get someone to buy NOW (vs never) Plus there's a descriptive infographic at the end ...

FIRSTLY  - a word of caution - Don't overuse or abuse these tactics. Fake or pushy urgency DAMAGES your brand by eroding trust ... But used tastefully, urgency drives action.

Let's dive in:

URGENCY TRIGGER #1: 

"Price increases after X date."

Great for:
• New product launches (early bird pricing)
• Upcoming price increases on a product or service 

Notes:
Doing this too often might cheapen your brand
Make sure you ACTUALLY increase the price after X date

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URGENCY TRIGGER #2: 

“I only take on Y clients per month. 1 spot left.”

Great for:
• Service-based businesses (consultants, freelancers...)
• If you want to avoid discounting

Notes:
Make sure you ACTUALLY only have 1 spot left
Justify WHY you only take on Y clients

  --------------------

URGENCY TRIGGER #3: 

“I have a one-month waiting list. Book now to claim your spot.”

Great for:
• Service businesses
• Brick & mortar businesses (clinics, spas, etc.)
• Limited edition / frequently out-of-stock products 

Note:
This one's great because it implies 'social proof' (See Science of Persuasion infographic at footer of article)

That is, By saying you have a waitlist, You're tapping into similar psychology as a nightclub or restaurant with a long line-up outside. Moving on:

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URGENCY TRIGGER #4: 

“Order before Z date and get a FREE bonus.” 

Great for:
• ANY business
• If you can't claim scarcity (e.g., you're selling an e-book).. And you don't want to discount.. But you want a BURST of sales

Note:
Bonus = ANYTHING of value to sweeten the deal

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URGENCY TRIGGER #5:

“I’m retiring this offer for good… Buy now or never.” 

Great for:
• ANY business 

Notes:
If you're retiring an offer, you might as well run a deadline-based promotion to retire it!
Best part? You don't need a discount OR bonus.

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URGENCY TRIGGER #6: 

“Get X% off today only.”

Great for:
• ANY business that is comfortable running discounts / flash sales 

Notes:
This is your standard "discount" promo.
It works well, but it comes at a cost. You forego margin AND set a precedent for price slashing.

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Discover What web-aviso Has to Offer

web-aviso are a multi-award winning digital marketing company with years of trading beyond many of our competitors, our experience of creative marketing for various industry sector websites is not only diverse, but many clients Have remained longstanding due to the exceptional results we deliver.  

 

 web-aviso logo


Grow Your Business with the Right Marketing Mindset

web-aviso have been providing digital marketing and SEO services since 2004,  so we know how to get your business the attention it deserves. Why not contact web-aviso today to find out how we can help your business.

Tel : 01704 834099   Email : marketing@web-aviso.com

Web : https://www.web-aviso.com

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 Now  for the Psychology Behind the Persuasion: 

 

The science of persuasion infographic

 

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