Digital Marketing Articles - web-aviso

Unlock Your Writing Potential with AI: Exploring the Benefits and Limitations of AI for Writers in 2023   You’ll soon see AI in most writing tools. Canva , Notion , Craft , Coda and other popular writing services have been racing to add new AI features. Google Docs added a new AI-driven summarisation feature . Read on for what AI can do for you, where the hype goes too far, and a few recommended tools to try.    What is AI? Artificial intelligence is the simulation of human intelligence processes by machines ( source ). It focuses on assisting humans by training machines to help with repetitive or complex tasks.   Everything below this (and the title) was generated by Craft’s AI — I have not edited it, in order to provide a sample of the kind of material the AI can generate in response to prompts. Here are several ways in which AI may be helpful for anyone writing in 2023.  Text Summarization: AI will be able to generate summaries...

 Google Launches Visual Search Guide   Did you know that Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. With so many results Google has now developed its results displays these in various visual ways too, and as such recently launched a visual guide with illustrations and definitions of its most common search results features :  This falls in line with Google's current ' Helpful Content ' System for better website ranking (It aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well) Often when someone needs help with SEO, it can be challenging to get the right answer if your question doesn’t contain the correct terminology,  e.g., “How do I customise the image that appears in search snippets?”  Well that quest...

  How to Develop a Business Website to Better Target its Buyers Persona Identifying your most valuable website pages is one of the most overlooked parts of a company’s website strategy … but finding out  what  the important pages are is only half of the story: you also need to know  who  is visiting them, and  why . A few years back, research from Google showed they considered there to be four main intent types that drive people to a website: These were termed as thought micromoments ...  ‘I want to know’, ‘I want to go’, ‘I want to do’, and ‘I want to buy’.   In this framework, website visitors may be coming to your site because they Are curious to know something about your brand or products Want to get in touch with you (e.g. finding a physical location they can go to) Need to learn how to do something with one of your products Are ready to buy something from you These can be classified into these different intent...