Google Launches Visual Search Guide

-

 Google Launches Visual Search Guide

 

Did you know that Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

With so many results Google has now developed its results displays these in various visual ways too, and as such recently launched a visual guide with illustrations and definitions of its most common search results features : 


This falls in line with Google's current 'Helpful Content' System for better website ranking (It aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well)

Often when someone needs help with SEO, it can be challenging to get the right answer if your question doesn’t contain the correct terminology, 

e.g., “How do I customise the image that appears in search snippets?” 

Well that question could refer to three different things:
a text result image, an image thumbnail, or a favicon.
The person asking the question may not find the help they want when using such vague terms. Google’s new guide makes it easy to identify the exact search element you need help with, so you can get more relevant answers.

As an overview the guide shows how a Google SERP (search engine results page) is broken down into the following main parts:

  • Attribution: Includes identifiers such as the name of the site, the URL, and the favicon.
  • Text results: Commonly referred to as the “10 blue links.”
  • Rich results: These are text results with additional lines of information, such as review stars and recipe steps.
  • Video & image results: Photos and videos pulled from webpages indexed in search results.
  • Exploration features: Commonly referred to as “People Also Ask.”

In Google’s guide, each of the above elements has its own illustration showing how it might look in search results and provides information about 22 search features in total and may include more in the future.


web-aviso logo

If you would like to discover more about how web-aviso can help
transform your business presence, do contact us :

📞 01704 834099
📞 07767 343152
✉️ marketing@web-aviso.com
🌐 https://www.web-aviso.com

Comments

Post a Comment

Popular posts from this blog

The attraction of using a dedicated local digital marketing agency

-
Image
  The attraction of using a dedicated local digital marketing agency   Almost everyone is online in some way, shape, or form. Because of this, businesses have taken to the internet to advertise and engage with their target audiences. Digital marketing is one of the many results of this evolution in advertising. Have you been thinking of trying digital marketing to promote your company? If so it pays to think local first - even the global brands are recognising the importance of it. To be STAND OUT you need to BE CREATIVE  - and only local businesses can be creative about their local market, because they bring a unique perspective and LOCAL CONNECTION Companies such as web-aviso based in Formby, Liverpool have been serving UK and International clients with their digital marketing and SEO services since 2004. By their own admittance though, their strength is proudly in local SEO and digital marketing and helping businesses achieve their goals across the North Wes...
Read more

Digital marketing information you can act on now to improve your business strategy

-
Image
  Digital marketing information you can act on NOW to improve your business strategy Undoubtedly, data-driven decisions are more important now than ever to every business. Regardless of size and business type, leaning into data will help ensure you make focussed, informed decision and develop effective strategies.  Even though the last two years were anything but normal, there ’s still a wealth of insight to gain - and if we were to take but one insight from this year's marketing trends, it would undoubtedly be that every business needs to invest in digital marketing. M ore and more businesses are relying on attracting online sales to generate various types of income.  There are seven essential segments of digital marketing that can help a business achieve this: Search Engine Optimisation Content Marketing Social Media Marketing Email Marketing Conversion Rate Optimisation Marketing Automation Reputation Management Pay-Per-Click (PPC) Below is a compilation of digi...
Read more

The Creative Influencing Guide to Psychological Triggers for Business Websitess

-
Image
The Creative Influencing Guide to Psychological Triggers for Business Websites With technology developments constantly enabling smarter working and changes of business practices at speed, it might be easy to think that the craft of the marketer has changed beyond recogntion. However whilst the role of the digital marketer requires the ability to keep up with newer specialist skill sets than more traditional media marketing, the core skillset and understanding of psychology remains, it is simply their creative methods of blending newer technology that sets them apart. Unfortunately with websites becoming so easy to set up and disposable tools for many, it seems that a high percetage of newer creators really have no clue how or where to start with psychology these days let alone using psychology for creative influencing. So what you are about to read are the outline of a selection of several practical psychological triggers that can be applied to take basically any idea and monetise it...
Read more