Google Launches Visual Search Guide

 Google Launches Visual Search Guide


Did you know that Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

With so many results Google has now developed its results displays these in various visual ways too, and as such recently launched a visual guide with illustrations and definitions of its most common search results features : 

This falls in line with Google's current 'Helpful Content' System for better website ranking (It aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well)

Often when someone needs help with SEO, it can be challenging to get the right answer if your question doesn’t contain the correct terminology, 

e.g., “How do I customise the image that appears in search snippets?” 

Well that question could refer to three different things:
a text result image, an image thumbnail, or a favicon.
The person asking the question may not find the help they want when using such vague terms. Google’s new guide makes it easy to identify the exact search element you need help with, so you can get more relevant answers.

As an overview the guide shows how a Google SERP (search engine results page) is broken down into the following main parts:

  • Attribution: Includes identifiers such as the name of the site, the URL, and the favicon.
  • Text results: Commonly referred to as the “10 blue links.”
  • Rich results: These are text results with additional lines of information, such as review stars and recipe steps.
  • Video & image results: Photos and videos pulled from webpages indexed in search results.
  • Exploration features: Commonly referred to as “People Also Ask.”

In Google’s guide, each of the above elements has its own illustration showing how it might look in search results and provides information about 22 search features in total and may include more in the future.

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