10 Secret Copywriting Tips Professionals Dont Want You to Know
10 Secret Copywriting Tips
The Professionals Dont Want You to Know
OR the Easy and Fun Way to Write Copy That Converts ...
SEE END OF ARTICLE FOR UNIQUE COPYWRITING PROMPT SHEETS
Any experienced marketer will tell you that great copywriting is the secret behind any successful campaign. However it needs to stand out, be engaging and persuasive for the reader to take action. Infact in most cases, the differentiator between an amazing and average campaign comes down to copywriting.
But where do you even begin, especially if you have no experience?
Well, here are a few basic pointers to help you
start out ...
But ... copywriting isn't an art, it's a science ... and the key to writing
copy that converts is to use tried-and-tested FRAMEWORKS - this is what the pro's dont want you to know !
... that's our #1 copywriting rule .... never write from scratch, always use a framework. By using at least one of the 10 pro frameworks below, you'll be able to write copy that stands
out and grabs your reader's attention. From knowing your audience to using
power words, you'll have all the tools you need to write high-converting copy :
1. Features-Advantages-Benefits
Features: start with what your product can do.
Advantages: explain why it's helpful.
Benefits: elaborate on what it means for the reader.
2. PASTOR
P: Identify the Problem people are having.
A: Amplify the consequences of not solving it.
S: Tell a Story related to the problem.
T: Include Testimonials from happy customers.
O: Present your Offer.
R: Ask for a response.
3. Before-After-Bridge
Before: present the current situation with the problem.
After: show them the world without the product.
Bridge: Show them how to get there.
4. Attention – Interest – Desire – Action
Attention: get the reader's attention with a bold statement. Interest: present information that appeals to the reader.
Desire: state the benefits of your product.
Action: ask for a sign-up/purchase.
5. Problem-Agitate-Solve
Problem: identify the most painful problem your target has. Agitate: make the problem hurt, show why it is bad.
Solve: present your product as the logical solution to the problem
6. Picture – Promise – Prove – Push
Picture: paint a picture that gets attention and creates desire. Promise: describe how your product will deliver.
Prove: provide testimonials that back up your promise.
Push: give them a little push to take action.
7. Star-Story-Solution
Star: introduce the main character of your story.
Story: tell a compelling story to keep the reader hooked. Solution: an explanation of how the star wins in the end.
8. Awareness – Comprehension – Conviction – Action Awareness:
Present the situation or problem.
Comprehension: help your readers understand the problem.
Conviction: create the desired conviction in your reader to use your solution.
Action: make them take action.
9. The 5 Basic Objections - Answer these questions in order:
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
10. The Four C's More than a framework, this is a checklist to write good copy.
Whatever kind of copy you're writing... Make sure it's:
- Clear
- Concise
- Compelling
- Credible
-----------------------------------------------------
If the thought of copywriting and content writing is still making your palms feel a little uneasy, or you are not sure where to start ... contact web-aviso and let us help you transform your business presence: :
📞 01704 834099
📞 07767 343152
✉️ marketing@web-aviso.com
🌐 https://www.web-aviso.com
-----------------------------------------------------------
By using at least one of the 10 pro frameworks below, you'll be able to write copy that stands out and grabs your reader's attention. From knowing your audience to using power words, you'll have all the tools you need to write high-converting copy :
1. Features-Advantages-Benefits
Features: start with what your product can do.
Advantages: explain why it's helpful.
Benefits: elaborate on what it means for the reader.
2. PASTOR
P: Identify the Problem people are having.
A: Amplify the consequences of not solving it.
S: Tell a Story related to the problem.
T: Include Testimonials from happy customers.
O: Present your Offer.
R: Ask for a response.
3. Before-After-Bridge
Before: present the current situation with the problem.
After: show them the world without the product.
Bridge: Show them how to get there.
4. Attention – Interest – Desire – Action
Attention: get the reader's attention with a bold statement. Interest: present information that appeals to the reader.
Desire: state the benefits of your product.
Action: ask for a sign-up/purchase.
5. Problem-Agitate-Solve
Problem: identify the most painful problem your target has. Agitate: make the problem hurt, show why it is bad.
Solve: present your product as the logical solution to the problem
6. Picture – Promise – Prove – Push
Picture: paint a picture that gets attention and creates desire. Promise: describe how your product will deliver.
Prove: provide testimonials that back up your promise.
Push: give them a little push to take action.
7. Star-Story-Solution
Star: introduce the main character of your story.
Story: tell a compelling story to keep the reader hooked. Solution: an explanation of how the star wins in the end.
8. Awareness – Comprehension – Conviction – Action Awareness:
Present the situation or problem.
Comprehension: help your readers understand the problem.
Conviction: create the desired conviction in your reader to use your solution.
Action: make them take action.
9. The 5 Basic Objections - Answer these questions in order:
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
10. The Four C's More than a framework, this is a checklist to write good copy.
Whatever kind of copy you're writing... Make sure it's:
- Clear
- Concise
- Compelling
- Credible
-----------------------------------------------------
📞 01704 834099
📞 07767 343152
✉️ marketing@web-aviso.com
🌐 https://www.web-aviso.com
-----------------------------------------------------------
------------------------------------
If the thought of copywriting and content writing is still making your palms feel a little uneasy, or you are not sure where to start ... contact web-aviso and let us help you transform your business presence: :
📞 01704 834099
📞 07767 343152
✉️ marketing@web-aviso.com
🌐 https://www.web-aviso.com
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