How AI Is Changing SEO & How You Can Take Advantage of It

How AI is Changing SEO &
How You Can Take Advantage of it

Article in collaboration between Jetrank (US) & web-aviso (UK)

digital marketing professionals having an informal meeting

As Artificial Intelligence (AI) continues to evolve, it has the potential to revolutionise the way search engine optimization (SEO) is done. AI can help marketers improve their SEO strategies by providing insights into consumer behaviour, enabling more accurate targeting and personalisation, and streamlining processes.

This article will discuss how AI is changing SEO how you you can take advantage of it and capitalise on these developments. 

We will look at the use cases of AI-driven SEO tools, such as automated keyword research, content optimization, link building automation, and more. Finally, we will explore how you can prepare for the future of SEO with AI.

Create Content with AI

AI-driven content creation is becoming an increasingly popular way to create content for SEO. AI tools can help copywriters generate high-quality content quickly and efficiently, while also taking into account the needs of search engine optimisation (SEO). With the help of AI, copywriters can create content that is optimized for keywords, relevant to the target audience, and engages readers. This will result in more organic traffic to websites and better ranking in search engine results pages (SERPs).

Link Building

AI-driven link building is quickly becoming an essential part of SEO campaigns. By using AI-based tools, SEO professionals can easily identify potential link opportunities and build relationships with the right websites to increase their website's visibility and rankings.

AI-based link building tools provide valuable insights into the current state of a website’s backlink profile and help identify important metrics such as domain authority, page authority, trust flow, citation flow, etc. This allows SEO professionals to prioritise their efforts in order to maximise the effectiveness of their link building campaigns.

AI-based link building also helps automate tedious tasks such as finding contact information for potential linking partners or tracking competitor backlinks. This makes it easier for SEO professionals to focus on more important tasks such as creating high-quality content that will attract natural links from authoritative sources.

Choosing content topics for SEO with AI

With the help of AI, content creators can easily identify topics that are most relevant to their target audience and optimise them for SEO purposes. AI-based tools can analyze the search intent of users, identify related topics and keywords, and suggest content ideas based on these insights. This helps content creators create content that is more relevant to their target audience and also helps them optimize it for better ranking in search engine results pages (SERPs).

AI-based tools can also provide insights into what kind of content is trending in a particular niche or industry. By leveraging this data, content creators can create timely and up-to-date pieces of content that will be more likely to rank higher in SERPs.

In conclusion, AI-based tools can be a great asset for SEO professionals when it comes to choosing the right topics for their content. These tools help them identify relevant topics, optimize them for SEO purposes, and stay ahead of the competition with timely pieces of content.


SEO is a marketing strategy that gathers people looking for something a business offers and brings them to a website. Personalisation is a marketing strategy that helps guide users to what they want while they're on the site.

Personalised content is a great way to increase conversions, boost sales and improve customer engagement. It also keeps customers on your site longer, which Google considers a positive signal.

AI can help you with this by interpreting patterns in data and delivering actionable insights. This will make it easier for you to create and optimize content that matches user intent and what Google perceives as their interests.

Personalisation is an important factor for search, but it can also have negative impacts on your website's rankings if you use it improperly, including for an accountant social media campaign. Mistakes such as generating multiple URLs, drastically shifting a page's content to meet individual users, and altering webpage layout from user to user can all negatively impact your SEO and social media advertising efforts. It's important to balance personalisation with standardisation and ensure that your website and social media content is consistent and relevant to your target audience. By focusing on user intent and providing value through your content, you can improve your website and social media engagement while maintaining good SEO practices.

Voice search

Voice search is one of the biggest SEO trends that ecommerce businesses are needing to understand, not only in ways of adapting websites, but how to capitalise on it to continue building a successful business.

People use voice search to make queries and purchase decisions. To get the most out of it, you need to create content that will answer these questions and provide users with the information they need. In addition, you need to ensure your online listings are up-to-date with accurate information. This includes your Google Business profile and a valid contact number.

When creating new content, it’s essential to use natural phrases that include long-tail keywords. These will give meaning to the search query and help you rank higher for it.


 Haptic robotic hand


SEO is the process of optimising websites and online content to increase visibility in search engine results pages (SERPs). This involves a wide range of techniques and strategies, including keyword research, content optimization, and link building.

Automation is a key component of SEO, helping to reduce time and resources spent on repetitive tasks. It also helps to simplify and streamline SEO campaigns, so they run more efficiently.

Automated tools are available for most of the basic SEO tasks, such as rank tracking, backlink analysis, site audit and reporting. These tools can also monitor URLs, ranking shifts and harmful backlinks, alerting you to issues before they become a problem for your site.

While there are plenty of SEO automation tools out there, it’s important to identify the ones that will best fit your needs. The first step is to decide what areas you need to automate.

Real-time data

Real-time data has the potential to revolutionize digital marketing by allowing brands to create personalized experiences that speak to customers in the moment. Unlike static data, which is usually stored in a database and analyzed in batches, real-time data is instantly available as it’s being collected and can be used to target customers who are already in the market for a product or service.

Using real-time data is crucial for businesses that want to remain competitive in an increasingly data-driven environment. It can help businesses create faster insights, improve customer experience and execute better business decisions.

Real-time data can also help organizations monitor competitors to see if they are responding to changing trends in the marketplace and develop new strategies accordingly. It can alert teams when competitors adjust store hours, lower prices, launch new promotions and other changes that could impact a business’s strategy.

AI is already changing the way SEO works, and it's likely to become even more important in the future. It can help you optimize your content for better rankings, automate tedious tasks, and provide insights into what customers are looking for. By understanding how AI can help you improve your SEO efforts, you can stay ahead of the curve and make sure that your website stays competitive in search engine rankings. Ultimately, AI can be used to enhance your SEO strategy and ensure that you remain at the top of search engine results pages.


Jetrank, based in San Diego, USA, is a top-rated digital marketing agency and software solution that can help you take your business to the next level.

web-aviso, based in Liverpool, UK, are a multi-award winning digital marketing, SEO, design and publishing company. 

Do please get in touch with either of us ...   




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