How to voice search optimise and list your business with voice assistants beyond SEO
How to voice search optimise and list your business with voice assistants beyond SEO
Voice search has become an integral part of many people's daily lives. It can be used by both abled and disabled people to ask questions, find out information, make purchases, check the weather, and more, it is inclusive and to many has helped improve lives. Voice search allows for quick and easy access to information, which can be especially helpful for many when looking to make a purchase decision either online or in person.
As voice search continues to grow in popularity, businesses need to understand how this technology works and how to optimise for it. However even with the wealth of SEO information online - two commonly asked questions that can be difficult to find a definitive answer online to is:
- How do I actually voice search optimise my business website ?
- How do I list my business with voice assistant devices, beyond SEO ?
This article was written to address these two common questions :
How to voice search optimise a business website effectively ...
Some of the most popular voice search devices (and the search engines they use) are:
- Google Home: Google
- Amazon Echo/Alexa: Bing
- Google Assistant: Google
- iPhone/Siri: Safari
- Android phones and devices: Google
- Microsoft Cortana: Bing
Whether it’s your phone, TV, portable speaker, or any other device, they have the ability to search the internet through speech ... because entering a question into a search engine on a mobile device isn’t as easy as typing on a computer keyboard - so the answers/results provided are different.
By way of general advice to list your business website on popular voice assistant platforms, we suggest you pay attention to :
- Creating a Google Business Profile that stands out :
This will help your business appear on Google Maps; used by Google Assistant to provide location-based search results.
Optimising your website for voice search and local Search:
When we type, we tend to use very keyword-based searches, but when we use voice search, our searches become much more conversational. (This means search engine AI is developed to become very good at semantics, i.e., understanding the meaning behind words.) Optimizing your online presence for voice search means knowing what kind of keywords people are using to search with their voice and why. When building your keyword strategy, so consider:
- Question keywords — “why, when, what, how, and where”
- Long-tail keywords — the words you use to complete a question like “today” or “last week”
- Filler words and phrases — “I, of the, on the, for, to” and so on
These keywords adhere to voice searches’ structure, which is more like a natural conversation than a keyboard search.
Also many voice searches are for local information; infact they are three times more likely to be local searches than text-based ones. So also consider natural language phrases that people are likely to use when searching through voice assistants. Local voice search queries like these can be grouped into three broad categories:
- Discovery queries — where users are looking for a type of business
- Direct queries — where users want to get specific information or take specific action related to a business
- Knowledge queries — where users are looking for the answer to a question
As with on-page text SEO, designing your site to answer common user questions and needs is the key to getting your site to the top of search results.
- Ensure that your website is mobile-friendly :
and has clear and concise information about your business.
- Claim your business listings on the main business directories:
Many voice assistants use main citation directories for their recommendations as they need to be verified as accurate - so ensure you are listed with big directories such as Yelp, Bing Business, Google Business, Apple Maps and FourSquare, Yellow Pages etc, as this can help you increase your visibility on voice assistant platforms.
- Enable voice
search on your website: Adding a voice search feature on your website can help
people find information about your business quickly and easily. You can use
tools like Google's Speech Recognition API to add this feature to your website.
- Optimize yourcontent for featured snippets:
Featured snippets are the highlighted search results that appear at the top of the search engine results page. Schema markup, also known as structured data, is one such factor. It does not affect the rankings directly, but it can give you an edge over your competitors, particularly when it comes to voice search. To optimize your content for featured snippets, ensure that your content is concise, informative, and answers commonly asked questions related to your business.
Overall If you want to increase your visitors organically, then you should be aiming to rank well for voice searches. Not only is there an increasingly huge volume of voice searches daily, but the techniques you use to optimise for these queries should become a fundamental part of your modern SEO practices - but there are companies that can list your businesses on voice
assistant platforms too ...
How to get your business listed with voice search devices - beyond SEO ...
Firstly, this solution is only effective if you have started taking care and attention to that written above - or you need a company to do it for you!. There is no shortcut, as with having an outdated or poorly optimised website listed online - just because it is listed with a voice search engine - it doesn't mean that it wil attain a prominent position - plus do consider that some voice search assistant answers/responses can be limited to even fewer results than a regular online search.
Pro Tip : One of the keys to being number one on voice search is how robust your footprint is. There are three key things
to understand about search engines and local search that can take your
business to the top, no matter where you’re starting from: relevance, distance, and prominence.
So yes there are companies that specialise in listing businesses on voice assistant platforms, these companies will primarily concentrate on services to help businesses optimise their online presence for voice search :
web-aviso is a UK voice search optimisation company : We can help you optimise your website for voice search, create and optimize your business profiles on Google Business and Yelp, and ensure that your business is listed in relevant online directories. Overall we provide a range of digital marketing and SEO services, including keyword research, content optimisation, and analytics tracking, to help your business succeed in the voice search landscape.
web-aviso also recommend the services of the following current voice / AI / synthetic and digital media specialist companies :
Voicebot.ai (USA) are a specialist consulting firm in the realm of 'synthetic media' that helps businesses develop voice assistant applications and optimise their content for voice search.
(Israel) Voiceable is a company that helps businesses create and optimize their
voice applications for various voice assistant platforms. They offer a
range of services, including voice app development, voice SEO, and voice
Algolia: (International) Algolia is a search and discovery platform that helps businesses improve their search experience across different platforms, including voice assistants. They offer a range of services, including voice search optimization and personalized voice search experiences.
VixenLabs: (London/Berlin) Vixen Labs offers voice experience design services for businesses,
including creating voice-enabled features for websites and developing custom
voice apps for voice assistant platforms.
Voice Listings (USA) Voice Listings gathers and optimises your business information across the most popular voice search and map platforms. This gives your business the opportunity to be found by customers on Alexa, Siri, Google Maps, Waze, and more. Voice Assistants & Map Platforms
Advice Local (USA) provide a local presence management hub including a voice app for businesses, unfortunately this service does not provide accuracy or visibility of business' location information for voice search outside of the US.
The potential of adapting a business website to voice search optimisation, especially for some types of B2C businesses must not be underestimated. Optimizing a site will put you ahead of the competition, especially when paired with conventional SEO practices.
Think about the way you use voice search from day-to-day. Put yourself in the customer’s shoes, consider what they’d want, and see how you can fill that need. Lastly, don’t neglect your online business profile, it’s one of the most important tools you have for local voice search SEO ... and a quick reminder :
- Voice search queries are words, so use questions and 'long-tail' keywords
- Optimize your website with local SEO to rank for "Near Me" voice queries
- Use Schema Markup to improve the relevance of your content
- Provide an FAQ section with quick, short answer descriptions to questions
- Create detailed, informative content relevant to your ideal customer
- Ensure your website is mobile-friendly and loads fast